The European Commission spends €400,000 on its own metaverse and only attracts six people to the inauguration
05/12/2022Absolute failure. The inagurated of the new metaverse from the European Commission that was presented a few days ago with a virtual party, only attract six persons. According to the specialized journalist Vicen Chadwick from Devex, the European Commission has invested €387,000 in the project to develop a virtual world, designed to attract the attention of young people and create a shared space on the Internet in which they can become aware of those thinghs that EU does on the world stage, and reflect on the problems that affect a globalized world. Also, this metaverse is designed to promote actions of the European Union related to health, education, climate and other topics of interest for youngest, such the Erasmus scholarships. The inauguration of the space, however, went completely unnoticed by the target audience and the few persons who entered the party, such as the journalists from Gizmodo, assure that the metaverse of the European Commission has many shortcomings.
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Other Tablet Accessories
Need a protector for your Tablet? Interested in turning your Tablet or surface into a desktop PC? Looking for a stand to place your Tablet in the car? All these plus bags, keyboards, chargers, screen cleaners... you'll find it all here.
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Digitus
DigitusThe German brand Digitus, has been on the international market for more than 25 years, specializing in the manufacture of computer products. Its wide range of products covers areas as varied as security and surveillance, video distribution and computer components, as well as cables and adapters. The brand's products, valued for their price/performance ratio, are generally used mainly by technically adept consumers interested in high performance at the best price. Digitus products are currently sold in more than 50 countries.
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How to change the IP address?
How to change the IP address? We will explain step by step how to change your IP to be able to browse safely and anonymously on the Internet. The Internet is like a great highway and to "drive" on it, we must get on the road equipped with a computer, tablet, smartphone... with a license plate. This "license plate" is what is known as IP address and for many and several reasons, but mainly for security and/or privacy reasons, we may be interested in changing it. What is my IP? In order not to put the cart before the horse the first thing we must do to know how to change the IP of the computer is to find out what the IP of our connection is and verify that the change has been made correctly at the end of the process. Finding out what your IP is is as simple as visiting Cuál es mi IP (What is my IP). By accessing the page, without the need to download or run any program, our tool will automatically display your IP address data on the screen. This address is also useful to know if you want, for example, to configure online services such as servers, FTP, games, ... and it consists of a numerical combination. This address is unique and public and is the one that identifies us on the Internet to the websites we visit and other users. Nobody can browse the net without an IP address. The IP is assigned to us by our Internet Service Provider (ISP) and as this address is exposed on the network it is known as public IP, as opposed to the private IP of our local network, which only we can know. What is my public IP and what is my private IP? How important are they to change my IP? Our computer or any other device connected to the Internet has two IP addresses, a public IP address, and a private IP address. The public IP, as we have seen, is the one that identifies us to be able to surf the Internet (imagine driving on a highway without a license plate... we would be stopped and banned from driving!) This public IP is linked to our connection and, therefore, all devices connected to the same router have the same public IP. On the other hand, the private IP is the one that individually identifies each device in our private or home network. In this local network, each computer has a private IP address that serves to differentiate it from the rest of the computers and devices connected to the router. In this way, any request for data that comes from or is sent to a device is identified by the router so that it collects or sends the corresponding data to that device. So, which IP address should I change? Private IPs are not accessible from the Internet, while public IPs are and allow us to track our location, data, and Internet activity, including the pages we have visited or the time we have spent on each of them. So, to improve our security and privacy on the Internet, we can change the public IP, or if we prefer, hide our IP. Doing so is not complicated and now we will explain how to change the IP, but first, you must make sure if your IP address is a dynamic IP or a static one, as it depends on it that you can manage to change the IP on your own or require the intervention of your Internet Service Provider (ISP). How do I check if my IP is dynamic or static before changing it? IP addresses can be static or dynamic. In both cases, these addresses are assigned by our Internet provider and the difference between them is that in the case of the static IP, IP addresses can be static or dynamic. In both cases, these addresses are assigned by our Internet provider and the difference between one address and the other is that in the case of the static IP, the address assigned is permanent for a device or router, while the dynamic IP changes every time that device or router connects to the Internet. Usually, the IP address is dynamic, but you can check it through our free tool to find out what is your IP address on our website. Remember that you do not need to download any program or run any application. Simply access cualesmiip.com and the home page will show your IP address, indicating whether it is a static or dynamic one. If it is a static IP address, you will have to contact your Internet Service Provider (ISP) and request the change or use a VPN service as we will explain below. But if it is a dynamic IP address, the change is easy and you have several alternatives for doing so. How do I change my public IP? The easiest way to change the IP address if it is a dynamic one is to turn the router off and on again. This will change the public IP and when you browse again you will do it with a different IP address than the one you had before turning it off. The tricky part of the situation is that the new address, like the previous one, will continue to be exposed on the network and if you want to change it again you will have to turn the router off and on each time. However, it may happen that despite doing so, this does not work and the IP address does not change. This happens because in certain circumstances Internet Service Providers (ISP) establish a certain period before which IP addresses cannot be changed. How to change my IP with a VPN? If you are looking for a solution that does not force you to be aware of turning your router on or off and that also offers a permanent solution that contributes to your online security and privacy, VPNs are already the most effective solution for changing your IP. VPNs are services designed to hide the IP address, whether you connect with a static IP address or a dynamic one, using that of an intermediate server, in such a way that the IP address is masked, appearing to the public as a different IP permanently. As this new Public IP belongs to the VPN server, none of our data is exposed and whoever traces the address will only reach that server, without being able to access any data about our connection, navigation, and identity on the network. VPN vs Proxy Proxy servers act in a similar way, although VPNs have the added advantage that they encrypt all data from the beginning to the end of the communication so that the impossibility of tracing data is 100% guaranteed. Proxy servers do not have this function and therefore your connection may still be susceptible to falling prey to cybercriminals. In addition, most proxy servers, unlike VPNs, must be configured manually and even, in some cases, individually in each browser. How do I know if my IP has been changed? And now that you know how to change the IP, you can test and check whether it went well by comparing your new IP address with the one you had before. If everything went well, you will see that the numbering is different and therefore your IP has been changed.
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The United States accelerates the digital dollar
23/11/2022After US President Joe Biden ordered this past week to urgently evaluate the creation of the digital dollar, the Federal Reserve Bank and companies such US Bank, Citi, HSBC and Wells Fargo have announced a pilot prove to test the new currency. The digital Dollar will be issued centrally and its regulated liability network (RLN) will be tested for twelve weeks, during which the participating banks will operate in a simulated way, using tokens that will act as deposits from their clients that will be settled in a central reserve in a shared distributed ledger. This will be use to evaluate its security and operation in financial transactions and agreements. In parallel, China continues to promote the Digital Yuan and the European Central Bank (ECB) is also advancing in the creation of the digital euro, a project that the latest information indicates it cab be already viable in 2025. And while all this is happening, the information that ensures an imminent regulation for cryptocurrencies increases.
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Ip Location, the tool to know my ip location
If you need to check what location your internet provider is sharing with the websites you visit, with our IP locator you can instantly geolocate your IP address or any other that you enter manually. To geographically locate the IP address, you only need to be connected to the internet. If you use VPN software or connect through a proxy to locate IP address you can also use our tool. None of the data generated by the IP locator is stored in our system. @Mapa@ How can I hide my IP address so that it cannot be traced? To anonymously browse the Internet and avoid being located through the IP of your connection, there are two basic ways to do it. The first is to hide IP so that no one will be able to track our presence on the network or access our browsing data and the second is to change IP and browse through another IP address whenever we need to. Why do I need to locate my IP geographically? Locating your IP geographically is the best way to find out what data our ISP shares about the location of our connection. Depending on this location. a website whose URL is ".com" will change to "/es" if we connect from Spain, for example, and some tasks related to the sending of forms will be simplified, as they will be automatically pre-filled with some data such as your country or city, depending on your geolocation IP. As users with a geolocation IP tool such as the one we offer in Cuál es mi IP, we can manually enter an IP address and find out, for example, from where we have received a fraudulent email, if we have had access before, of course, to the IP address involved Can anyone find out my home address with an IP geolocation tool? By using a tool to locate an IP address, you can trace the IP and geolocate it through coordinates on the map, but the specific postal address is never provided. This is because our IP address is not ours, but rather our Internet Service Provider's (ISP's). So what data can they find out about me with IP geolocation? When locating the IP geographically. the only information about us that is provided is the country and city from which we are connecting, since the GPS coordinates of altitude and latitude that are shown correspond, in reality, to those of the headquarters of the company that is offering us the Internet connection service. The reason behind this is that all data related to the actual geographic address of the device used to access the Internet, i.e. our router, is not public and belongs to our ISP, which can only disclose it by court order. Why are companies interested in locating my IP address geographically? Information is power and for a company to know from where its potential customers connect is an important advantage to design marketing strategies aimed at the customer profile of a particular geographical area or country. In addition, in terms of anti-fraud, e-commerce companies can improve card payment security by identifying payment attempts from suspicious IP addresses. What is an IP address? An IP address is a special numerical combination assigned to an internet-connected device to be identified on the network. All intelligent devices need an IP address to access the Internet and interact on the network. Each device connected to the Internet has its own an individual IP address. When we access the Internet, the servers recognize our device through its IP address, allowing the two-way communication with the recipient. As we are identified with our IP address, the rest of devices can order a return response, without mistake the sender. Making a simile, an IP address would be the address that we use to write on the back of an envelope. This information identifies us as issuers and also as recipients of the return answer. To make possible this data exchange, the IP protocol was established as a set of universal rules for all the Internet operations. That means that all devices connected to Internet or to a home network, "speak" the same language and they are able to communicate each with the others. There are two types of IP address, the external IP and the local IP: • The external IP or public IP is the numerical combination address assigned to us by our Internet service provider (ISP). This public IP identifies us as Internet users when we are connected. If you want to find the IP of your computer, your tablet or your Smartphone, you can find out this immediately by accessing the home page of “What is my IP” or using our speed test service that, in addition to this information, will inform you about the quality of your Internet connection. • The local IP address or internal IP is the one the router assign to all the devices connected to him and identifies each of these devices, individually, in the home network. How to locate an IP address? If you want to know how to find out where an IP address is from, you should know that it is not always easy to find out the IP origin of a connection, because there are different systems to hide the IP. Some users use these systems for security reasons or to simulate, for example, their IP location in another place and thus have access to Internet services not enabled in the place where they are located. Now, if the user does not use any resource to mask the IP, find out the IP of the computer or any other device connected, for example, to our website, it is as simple as use IP geolocation services such the one offered in “What is my IP?” and you will immediately find out the IP origin of any computer that you are interested in track. Knowing the IP location of our clients is an advantage when we are designing, for example, our marketing strategies and a good tool, also, to improve network security, as it allows us to locate suspicious IP addresses. In addition, with the IP geolocation service you can also verify the location that your Internet provider shares about you. It should be clarified that this location provided by IP geolocation services is never the specific address of our home or where we are located. The data actually are from the operator node in our area that is offering us the connection service to the internet network Therefore, the geolocation information will be the country and city from where the connection is made, but not the address where the user is located, because this specific tracking of the user address is protected by law and this data can only be provided by court order.
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Google will expand telepresence testing to other companies outside of its offices
21/10/2022Google continues with Starline 3D communication's project, based on telepresence and has announced that they will start testing it soon. This new communication solution works as a window in which you can make eye contact with another person, who appears in 3D and real size , allowing two participants to feel as if they were together, in the same space, despite the distance. To achieve this, Starline works with two structures in parallel, the first formed by a screen with cameras, speakers, lighting microphones and the computer where, they have explained, the other person is represented. The secod structure has a rear unit with infrared feedback, where the user is located. So far, Starlie prototypes have been tested in some Google offices in the United States and now, it has been announced that they will also begin testing in other technology partner companies such T-Mobile, Hackensack Meridian Health or Salesforce.
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Privacy Policy
Esta política de privacidad aplica a todos los contenidos de este sitio web y que sean publicados por Dommia Design Studio. Si usted tiene alguna consulta sobre cómo usamos su información personal, por favor contacte con nuestro responsable de privacidad en [email protected]. Según lo establecido en el RGPD (Reglamento (UE) 2016/679), les proporcionamos la Información Detallada de Protección de Datos que se expone a continuación: Responsable: Dommia Design StudioRazón Social: Dommia Design Studio SLC.I.F.: B-66440581Dirección: c/ Lepant, 326, Entlo, Desp 3 - 08025 - BarcelonaTeléfono: 936 241 455Correo Electrónico: [email protected] Inscrita en el Registro Mercantil de Barcelona Tomo: 44619, Folio: 176, Hoja: 461387, Inscripción: 1 Información que recopilamos y con qué objetivo Esta sección detalla la información que podemos recoger sobre usted. Explicamos por qué y cómo lo utilizamos en secciones posteriores. Información que obtenemos a través de cookies y herramientas similares Utilizamos cookies (y tecnologías similares) y herramientas de análisis en nuestros sitios para recopilar información sobre usted. Esta información se puede utilizar para mejorar el rendimiento del sitio y mejorar la experiencia de usuario. Proporcionamos información detallada sobre cookies y tecnologías similares dentro de nuestra Política de Privacidad; algunos ejemplos incluyen: Su ubicación: utilizamos cookies para mostrar información del lugar más relevante para su ubicación. Su uso: utilizamos cookies para entender como nuestros clientes utilizan nuestros sitios. El dispositivo: utilizamos cookies para entender el tipo de dispositivo que está utilizando para mostrarle la mejor versión del sitio. Si desea administrar sus cookies, siga las instrucciones de la sección "Cómo gestionar las cookies" dentro de nuestra Política de Privacidad. Información que obtenemos a través del formulario de contacto Datos de contacto: nombre y correo electrónico. Web Beacons Utilizamos web beacon en nuestras páginas web y nuestros correos electrónicos. Cuando enviamos correos electrónicos a los miembros del boletín de noticias, podemos hacer un seguimiento del comportamiento como quien abrió los correos electrónicos y quien hizo clic en los enlaces. Esto nos permite medir el rendimiento de nuestras campañas de correo electrónico y mejorar nuestras características para determinados segmentos de miembros. Fundamentos legales para el procesamiento Solo tratamos información personal cuando tenemos su consentimiento de usuario: es decir, cuando nos ha dado permiso explícito para procesar información personal para un fin determinado. Por ejemplo, si completa uno de nuestros formularios de comunicación, le solicitaremos su consentimiento si quisiéramos utilizar su información personal para cualquier otro propósito. Usted tiene el derecho de retirar este consentimiento en cualquier momento. Puede administrar sus preferencias contactando con nuestro Delegado de Protección de Datos en [email protected]. ¿Cómo utilizamos su información personal? Recopilamos información personal por una razón principal, para mejorar y mantener el rendimiento de nuestro sitio web y poder brindarle la mejor experiencia de usuario posible. Recopilamos información personal por dos motivos principales: Mejorar y mantener el rendimiento: para proporcionarle la mejor experiencia de usuario posible, debemos asegurarnos de que nuestros productos y servicios funcionan como deberían ser. Comunicar cambios y ofertas de productos: queremos que obtenga el máximo rendimiento de nuestros productos o servicios, incluyendo mostrar nuestros últimos contenidos y boletines informativos. Puede cambiar sus preferencias en cualquier momento contactando a nuestro oficial de privacidad a [email protected]. ¿Con quién compartimos su información personal? No divulgamos su información personal a ningún tercero a menos que lo exijan las leyes aplicables, órdenes judiciales u otros procesos legales válidos. ¿Cuánto tiempo conservamos su información personal? Un resumen de la duración de su información personal: Categoría de datosEjemploPeríodo RetenciónJustificación del Período Comercial Clientes Hasta 5 años después de la resolución de cualquier relación comercial Para informar de nuestros productos y servicios Comercial Formulario de contacto Hasta 5 años después de la resolución de cualquier relación comercial Para informar de las peticiones realizadas por el usuario Marketing Newsletter Hasta que exprese su negativa a que sea enviada Para informar de nuestros productos y servicios Los datos se almacenarán el tiempo estrictamente necesario exclusivamente para el desempeño de sus competencias legalmente establecidas. A veces es necesario que guardemos su información personal por períodos más largos, por ejemplo: Si existe un requisito legal para retenerlo; Si requerimos la información por razones legales o existe una necesidad legítima para que la retengamos; Para garantizar que no nos comuniquemos con usted si nos ha pedido que no lo hagamos. ¿Cómo mantenemos su información personal segura? Contamos con las medidas de seguridad técnicas y organizativas adecuadas para garantizar que la información de nuestros usuarios esté protegida contra el acceso, uso, alteración o pérdida no autorizados o accidentales. Sus derechos Según las leyes de protección de datos, tiene derechos en relación con sus datos personales que gestionamos. Estos derechos incluyen: El derecho de oposición al márquetin directo; El derecho de acceso a los datos personales que procesamos sobre usted; El derecho a solicitar la eliminación de sus datos personales; El derecho a solicitar la rectificación de sus datos personales. Puede ejercer estos derechos contactando a nuestro oficial de Privacidad en [email protected]. ¿Dónde se aplica esta política de privacidad? La información personal recopilada por el CLIENTE. Nuestro sitio web puede contener enlaces a sitios web de terceros que no están sujetos a esta política de privacidad. No somos responsables de su contenido, uso de información personal o prácticas de seguridad. Si tiene una consulta sobre el tratamiento de su información personal, comuníquese con nuestro oficial de Privacidad en [email protected]. Cambios en esta política de privacidad Esta política es efectiva desde el 24/05/2018. Cualquier cambio que hagamos a esta política de privacidad se publicará en esta página, explicitando la fecha del último cambio.
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Google Maps introduces new search opcions of ecological routes
21/09/2022Google will incorporate in Google Maps , new ecological routes that will be able to guarantee a lower impact from vehicles on the environment and, also, minimize fuel consumption.This new functionality of more sustainable itineraries will be implemented in Europe during next weeks, after having been successfully tested in the United States and Canada, where, according to Google in a statement sent to Europa Press, they have contributed to avoiding more than half a million tons of carbon emissions, in only one year.To suggest the best ecological route, Google Maps will ask the user about the type of engine of the vehicle that is going to use and then will show the driver all his available itinerary options and an accurate estimate of the consumption efficiency of the vehicle.Additionally, the package of new Google Maps features also incorporates the option to activate the display of charging points for electric vehicles; new bike routes, and Live View option, to supervise streets in real time.
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DuckDuckGo will offer their temporary or disposable mail service free
14/09/2022After launching the beta version of the new temporary or disposable mail service, 'Email Protection', DuckDuckGo has announced that once tested it is now available free for all users. 'Email Protection' is presented as a solution to be able to have a second 'e-mail' address to use in subscriptions and pages likely to send ‘spam'. Available from the DuckDuckGo mobile app and browsers, the service incorporates privacy protections against link tracking and smart encryption against unencrypted links, and features such as direct response. The accounts that are created through 'Email Protection' as a secondary email will contain the domain @duck.com and among the recommended uses proposed by DuckDuckGo are free trials or registration in services that usually send advertising or spam.
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Video calling apps listen when the microphone is off, according to a study
25/04/2022A group of researchers from the University of Wisconsin-Madison (United States) has determined that video conferencing applications can continue accessing audio data even if the user has disabled the microphone. To demonstrate this, they have studied the most popular video conferencing applications and have analyzed the behavior of the mute button until they has determined that all the applications that they has tested whether the microphone was open or closed, occasionally collected raw data and delivered it to the servers of their services. In their research they have worked with binary analysis tools to see how the audio was transferred from the application to the audio drivers of the computers and then to the network. They aslo have created, through machine learning models ( 'machine learning'), a classifier of daily activities that, with 82% accuracy, has determined which activities users were doing while their microphones were, theoretically, silenced. In relation to this, the authors of this work recall that beyond muting the microphone, you can turn off the microphone of a device through the settings menu, a safer option to limit access to confidential information and sensitive data. All the conclusions of this study will be known next July in the Privacy Improvement Technologies Symposium.
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5G Automotive Association tests real-time safety notifications for vehicles and pedestrians
08/04/20225G Automotive Association, the organization that brings together technology companies and car manufacturers with the common goal of creating and applying vehicle solutions to make future mobility a reality, have tested a new safety concept for drivers and pedestrians. The innovation is based on real-time safety notifications for vehicles and pedestrians using high-speed 5G mobile technology and multi-access computing, so the car can communicate its position to nearby infrastructure to alert pedestrians and other vehicles, as well as receive emergency notifications from the mobile network. The 5GAA connected car concept uses fixed on-site cameras and sensors to collect detailed data. This information is a plus for what the vehicle can “see” using its on-board systems. With a high-speed 5G mobile connection, the system can quickly make decisions where the data is collected, for example in a pedestrian crossing, to communicate safety risks to oncoming pedestrians and vehicles. The tests have been carried out in Blacksburg, Virginia with a team installed in a Jeep Wrangler 4xe hybrid. Some companies that have participated in the testing are, Intel, Verizon, Stellentins, American Tower, CapGemini, Telus, Harman, Virginia Tech Transportation Institute and the Virginia Department of Transportation.
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DuckDuckGo introduces a feature to protect Android smartphones from trackers
26/11/2021DuckDuckGo goes a step further in terms of security and has just announced a new tool for Android Smartphones that block the tracking of user data. In fact, it is an extension that can be already tested in its beta version -with a waiting list- and that according to DuckDuckGo was born to stop the theft of information ( according to AndroidRank.org, 96% of the most popular free Android applications contain trackers. A 87% send data to Google, and 68% to Facebook). This free extension is called 'App Tracking Protection' and it is integrated into the search engine's 'app', so it is not necessary to keep it open for it to work. Trackers blocking can be reviewed in real time through DuckDuckGo and it can also detect which networks are tried to keep users personal data to. In addition, one can activate the notifications service to receive summaries of its operation.
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SQUID, the cryptocurrency of "The Squid Game" collapses
08/11/2021In just over a week, SQUID, the cryptocurrency that was launched on the market at the pull of "The Squid Game" has seen its value plummet after it was reported that his anonymous founders had withdrawn the cryptocurrency and all the earnings of the people who had invested in it. SQUID launched on October 26th at prices of $ 0.01 and reached its record price of $ 2,856.64 on November 1st. At that time, according to the users affected, the website created for this cryptocurrency was not working anymore and users could no longer sell their SQUIDS, or protect their Investments. According to the first investigations, the creators of the cryptocurrency of "The Squid Game", charged all their coins for real money, depleting the liquidity fund of the exchange that cannot sustain its value. The platform through which this cryptocurrency was traded did not have any official endorsement.
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Apple reduces the manufacture of iPads in favor of the iPhone 13
05/11/2021The global shortage of semiconductors is growing and in light of this situation, Apple has announced that they will reduce its production of iPads to use the chips in the iPhone 13. Apple has also chosen to reduce the production of older iPhones. The strategy, they explain, is to focus on their newest product, the iPhone 13 that arrived to the market at the end of last September, and take advantage of the foreseeable pull, especially in western markets where the sales rate are already beginning to approach to the prepandemic stadium. In a recent interview with the Financial Times, Apple's chief financial officer, Luca Maestri, said that the losses generated by the shortage of chips have been millionaire and Apple has stopped earning 6.000 million dollars.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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