Digital insurance with AI sets the trend in the Insurtech market
12/04/2024Digital insurance, connected and driven by generative Artificial Intelligence (AI), is making a milestone in the Insurtech market, according to a report prepared by the technology consultancy NTT Data. The report, 'Insurtech Global Outlook 2024,' delves into the three waves of innovation that are reshaping the insurance sector and also offers recommendations derived from its main findings. NTT Data experts detail that, after reaching record investment figures in previous years, the sector experienced an adjustment in 2023, reflecting both the bursting of a bubble and a strategic adaptation to new global economic and political realities. Three waves of innovation in digital insurance The NTT Data report identifies "three waves of innovation" in the insurance industry: digital insurance, connected insurance, and generative insurance. The first ones, they explain, mark the entry of Insurtech companies into the market, while connected insurance leads the shift towards proactive prevention strategies and personalized approaches for the client. The latter, generative insurance linked to AI, they add, are helping insurance companies to generate high-impact models in society, while also complying with ethical regulations. In fact, according to this work, cybersecurity and AI emerge as fundamental pillars for the transformation of the sector. The report highlights, for example, an investment of 640 million dollars in cybersecurity, with a growth in the number of transactions and an increasing focus on protection against cyber risks. In addition, artificial intelligence, with investments of over 50 billion dollars, is consolidating, according to the NTT Data report, as a disruptive force, paving the way for revolutionary solutions and business models.
[ ... ]
Networks
We put at your disposal a wide catalog of items with everything you need to create or renew your home or professional network. Whatever you are looking for, from Rack cabinets to Wi-Fi Mesh equipment through Wi-Fi access points, routers, or network cards, among many other items, you will find it here. They are all top brand references in the market, selected for their quality and reliability so that the connection and coverage of your network are assured.
[ ... ]
Audio/Video Cables
Do you want to enjoy superb picture quality and high-fidelity audio? Always use a cable designed and manufactured specifically for this purpose. These cables will protect the signal from any external interference that may alter it and will provide you with the sound and video quality you are looking for. In our wide selection of A/V cables for analog or digital signals, you will find audio cables, video and audio cables, and video cables for stereos, projectors, televisions, speakers, antennas, headphones, DTT or Satellite receivers, etc.
[ ... ]
How to change the IP address?
How to change the IP address? We will explain step by step how to change your IP to be able to browse safely and anonymously on the Internet. The Internet is like a great highway and to "drive" on it, we must get on the road equipped with a computer, tablet, smartphone... with a license plate. This "license plate" is what is known as IP address and for many and several reasons, but mainly for security and/or privacy reasons, we may be interested in changing it. What is my IP? In order not to put the cart before the horse the first thing we must do to know how to change the IP of the computer is to find out what the IP of our connection is and verify that the change has been made correctly at the end of the process. Finding out what your IP is is as simple as visiting Cuál es mi IP (What is my IP). By accessing the page, without the need to download or run any program, our tool will automatically display your IP address data on the screen. This address is also useful to know if you want, for example, to configure online services such as servers, FTP, games, ... and it consists of a numerical combination. This address is unique and public and is the one that identifies us on the Internet to the websites we visit and other users. Nobody can browse the net without an IP address. The IP is assigned to us by our Internet Service Provider (ISP) and as this address is exposed on the network it is known as public IP, as opposed to the private IP of our local network, which only we can know. What is my public IP and what is my private IP? How important are they to change my IP? Our computer or any other device connected to the Internet has two IP addresses, a public IP address, and a private IP address. The public IP, as we have seen, is the one that identifies us to be able to surf the Internet (imagine driving on a highway without a license plate... we would be stopped and banned from driving!) This public IP is linked to our connection and, therefore, all devices connected to the same router have the same public IP. On the other hand, the private IP is the one that individually identifies each device in our private or home network. In this local network, each computer has a private IP address that serves to differentiate it from the rest of the computers and devices connected to the router. In this way, any request for data that comes from or is sent to a device is identified by the router so that it collects or sends the corresponding data to that device. So, which IP address should I change? Private IPs are not accessible from the Internet, while public IPs are and allow us to track our location, data, and Internet activity, including the pages we have visited or the time we have spent on each of them. So, to improve our security and privacy on the Internet, we can change the public IP, or if we prefer, hide our IP. Doing so is not complicated and now we will explain how to change the IP, but first, you must make sure if your IP address is a dynamic IP or a static one, as it depends on it that you can manage to change the IP on your own or require the intervention of your Internet Service Provider (ISP). How do I check if my IP is dynamic or static before changing it? IP addresses can be static or dynamic. In both cases, these addresses are assigned by our Internet provider and the difference between them is that in the case of the static IP, IP addresses can be static or dynamic. In both cases, these addresses are assigned by our Internet provider and the difference between one address and the other is that in the case of the static IP, the address assigned is permanent for a device or router, while the dynamic IP changes every time that device or router connects to the Internet. Usually, the IP address is dynamic, but you can check it through our free tool to find out what is your IP address on our website. Remember that you do not need to download any program or run any application. Simply access cualesmiip.com and the home page will show your IP address, indicating whether it is a static or dynamic one. If it is a static IP address, you will have to contact your Internet Service Provider (ISP) and request the change or use a VPN service as we will explain below. But if it is a dynamic IP address, the change is easy and you have several alternatives for doing so. How do I change my public IP? The easiest way to change the IP address if it is a dynamic one is to turn the router off and on again. This will change the public IP and when you browse again you will do it with a different IP address than the one you had before turning it off. The tricky part of the situation is that the new address, like the previous one, will continue to be exposed on the network and if you want to change it again you will have to turn the router off and on each time. However, it may happen that despite doing so, this does not work and the IP address does not change. This happens because in certain circumstances Internet Service Providers (ISP) establish a certain period before which IP addresses cannot be changed. How to change my IP with a VPN? If you are looking for a solution that does not force you to be aware of turning your router on or off and that also offers a permanent solution that contributes to your online security and privacy, VPNs are already the most effective solution for changing your IP. VPNs are services designed to hide the IP address, whether you connect with a static IP address or a dynamic one, using that of an intermediate server, in such a way that the IP address is masked, appearing to the public as a different IP permanently. As this new Public IP belongs to the VPN server, none of our data is exposed and whoever traces the address will only reach that server, without being able to access any data about our connection, navigation, and identity on the network. VPN vs Proxy Proxy servers act in a similar way, although VPNs have the added advantage that they encrypt all data from the beginning to the end of the communication so that the impossibility of tracing data is 100% guaranteed. Proxy servers do not have this function and therefore your connection may still be susceptible to falling prey to cybercriminals. In addition, most proxy servers, unlike VPNs, must be configured manually and even, in some cases, individually in each browser. How do I know if my IP has been changed? And now that you know how to change the IP, you can test and check whether it went well by comparing your new IP address with the one you had before. If everything went well, you will see that the numbering is different and therefore your IP has been changed.
[ ... ]
Meta warns about the vulnerability in password recovery linked to the recycling of phone numbers
22/02/2024Meta, a leader in social media, has announced that it will not assume responsibility for personal account theft on Instagram and Facebook related to password recovery through the use of recycled phone numbers. The company argues that it lacks control over telecommunications providers and users involved in this practice. Phone number recycling: an overlooked risk in a recent statement Meta revealed its inability to manage personal account thefts that occur when phone numbers are recycled by telecommunications carriers. This common practice among mobile phone companies involves reassigning discarded numbers to new customers, making them owners of a number previously used by another user. In countries like Spain, carriers wait for a period of 30 days before reassigning a number, but the risk persists if users do not unlink the number from digital services or associated platforms, such as social networks and emails. The danger of not unlinking phone numbers from digital accounts When users deactivate a phone number, whether due to a change of carrier or any other reason, carriers must wait before reassigning the number. However, failure to unlink this number from digital services can result in unauthorized access to personal accounts. In many services, linking the phone number is allowed for actions such as resetting passwords. Users, upon receiving a verification code on their number, can complete the login without the need for email validation or a password. This process, though accepted, can lead to unintentional unauthorized access. Meta warns users about the importance of unlinking phone numbers from digital accounts when deactivating them, insisting on the need to update associated information to prevent account theft.
[ ... ]
Power cables
Are you looking for a power cable to connect to your PC, monitor, hard drive, or speakers? Do you want to buy a charging cable? Well, here you will find everything you need.
[ ... ]
Ethernet cables
Ethernet cables are a must if we want to have a good internet connection, enjoy a good browsing experience, access content quickly, work and transfer files immediately, enjoy online entertainment, etc. Therefore, beyond looking for the best offer on the internet, it is important to choose the best ethernet cable to make the most of our connection
[ ... ]
Where can I watch the Spanish Soccer League, on TV or via Streaming?
16/06/2023This new season of LaLiga Santander will be again, at least for the time being, a competition marked by restrictions on access to stadiums and that is why more than ever, watching LaLiga on television will become the main option for many fans to follow soccer from home. If you are one of those who do not want to miss the LaLiga Santander matches live, then find out here where to watch the Spanish League on TV or via Streaming. How to watch LaLiga on TV? Once again this season, Gol TV repeats as free-to-air soccer and sports channel on DTT. This channel offers one free match per day, which can be watched by tuning in to the channel on television or through Gol's website. You can access this channel completely for free and although the teams that play each day's match always vary, there are no matches involving FC Barcelona, Real Madrid, or teams playing in European competitions. How to watch soccer on Movistar+? So if this deal doesn't suit our needs and what we are looking for is a channel where we can watch all the LaLiga matches (or almost all of them), Movistar+ offers 9 of the 10 matches of each day, always one involving Real Madrid or Barcelona. In order to watch LaLiga Santander matches live on Movistar+ we must be subscribed to a Movistar package containing "Movistar LaLiga": Fusión Selección with LaLiga, Fusión Selección Plus with Fútbol and Fusión Total Plus. Watching soccer on Movistar+ offers practical functionalities such as being able to activate the channel on any of our devices or use the live control to replay any play whenever we choose, return to the beginning of the match or return to the live broadcast whenever we want. What can I watch on Orange TV? Another network that offers LaLiga on television is Orange TV, which after reaching an agreement with Telefónica, owner in Spain of the television broadcasting rights of the main soccer competitions, invites its customers to enjoy every week of soccer, the 10 matches that are played every day, including all Real Madrid and FC Barcelona matches in 4K resolution. In this case, to watch LaLiga on Orange TV we must be subscribed to one of the three Orange packages that include soccer: Love Total, Love Total Plus, or Love Total Plus 4. How to watch LaLiga via streaming? If due to location, mobility, or any other reason we prefer to watch LaLiga via streaming instead of on TV, we also have several options at our disposal. As we said before, Movistar+ offers the possibility of watching soccer on your devices, wherever and whenever you want, even from abroad. To access the service, you only need to have a Fusión package that includes soccer, activate your user, and access Movistar+ with your passwords on any of the compatible devices connected to the Internet (former Yomvi service). Thus, as long as we are subscribed to a package that includes the match, we will be able to watch it on all our devices, including the Smart TV. And if we are away from home we will be able to do it on smartphones, computers, and tablets. Where to watch the Spanish League from the United States and Canada? All LaLiga matches in the United States are broadcast live on ESPN+, the subscription-based sports platform owned by Walt Disney Direct-to-Consumer & International, which offers live streaming coverage and on-demand replays of LaLiga Santander matches. ESPN+ has broadcast rights to the Spanish league for eight seasons in the United States and also in Canada, where it offers full coverage of LaLiga matches to Canadian viewers through TSN.ca, RDS.ca, and the TSN and RDS apps. In addition, watching the Spanish Premier League in Latin America is possible through ESPN 2 in most countries and through some platforms such as Fox Sports Web or Now Net and Claro in Brazil. Browse the Internet safely and securely
[ ... ]
Island Browser for Business Reaches $1.3 Billion Value
06/04/2022Just some weeks after its launch, Island, the webbrowser focused in enterprise and security, has just reached a $1.3 billion valuation. Island browser is based on chromium and has been developed by two former Symantec executives, who were looking for an option configured to the web security needs of companies and not conventional users. The new browser, in addition to limiting the add-ons that many often some people install on company computers and that sometimes cause significant security breaches, incorporates specific tools to prevent this type of actions, protect SaaS applications, identify incidents and prevent data theft. Depending on the level of security required by each company, Island Browser allows, for example, to download content or not, disable or enable the copy and paste option or deny access to certain domains, among other options. From Island, also insist that their project is based on the utility and not on the consumer, so that the characterization level of Island browser it offers the minimum.
[ ... ]
Fiber-Optic Cables
If you want to get the most out of your Internet connection and you have fiber-optic Internet, use a fiber-optic cable to connect your router to the line-in jack. Fiber optic cables are also ideal for improving connectivity between switches. If you are looking for an Ethernet-to-fiber converter, you can also find it here.
[ ... ]
Laptop accessories
You will find all the accessories for your laptop in the Cuál es mi IP store. Check our catalog and find the case, backpack, charger, stands, or cooling base you are looking for. You can also find handy Apple chargers, power adapters, and gadgets, as well as security cables for laptops.
[ ... ]
Apple chooses March 8 to present their new products
07/03/2022Apple starts tomorrow, March 8, its 2022 presentation program. The company has advanced an invitation to "take a look at the performance" of its new products, and Bloomberg analyst Mark Gurman predicts that the event could host the presentation of the new iPhone SE. The first news placed this launch next April, but the fact that Apple will have this event tomorrow, suggests that the new iPhone SE will see the light before. This smartphone, explains Mark Gurman, will have support for 5G networks, a better camera and a better processor. In addition to this presentation, there is also speculation about a new iPad Air model, with a faster processor and 5G connectivity, and even a new Mac computer with the Apple Silicon processor.
[ ... ]
Apple take distances itself from the Metaverse
07/02/2022Unlike many other companies, it seems that Apple looks suspiciously at everything that has to do with virtual worlds and according to Bloomberg analyst Mark Gurman, who is specializes in this company, Apple would have ruled out the idea of a virtual world for the time being where users can get away all day. Gurman assures that he has been told "fairly directly" that the Metaverse idea is "out of bounds" . This, however, does not mean that Apple is losing ground in the virtual world and if plans continue as they are, this company will most announce its first virtual and augmented reality headset this year. Apple's viewer would be mixed reality and would focus on video games, communication and content consumption.
[ ... ]
Network interface cards
Do you have several computers that you want to connect? Are you looking for an effective solution to optimize the sharing of peripherals between your devices? Do you need to share your Internet connection? You are in the right place! You need a network interface card.
[ ... ]
Chromebook computers will notify if someone is spying the screen
01/12/2021Google's new antispyware tool will warn if someone spies the screen. The new tool will have the potential to lock the computer by facial recognition. Google has everything ready to test its new anti-spying tool, which will be incorporate in the future, Chromebook computers. This tool, if the user has it activated, will be able to send a warning alert every time it detects that another person is spywaring the screen. The anti-spying function will be activated through its human presence sensor. The user can activate or deactivate the tool from the settings section. When the system detects a person spying or looking over the user's shoulder, the computer screen will warn him discreetly, either with a icon or by dimming the screen. According to the first information released, the sensor would have the potential to lock or unlock the equipment through facial recognition. In addition, the tool will incorporate additional functions such as an automatic deactivation of the notifications of the conversations that the user is having privately when the "spying" is detected.
[ ... ]
Other Tablet Accessories
Need a protector for your Tablet? Interested in turning your Tablet or surface into a desktop PC? Looking for a stand to place your Tablet in the car? All these plus bags, keyboards, chargers, screen cleaners... you'll find it all here.
[ ... ]
A fraudulent email simulates a WhatsApp Backup and installs a Trojan
29/09/2021WhatsApp users, Internet users' associations and also some police officers have alerted through social networks about a new virus that arrives by email with the subject "Backup of WhatsApp messages. This email offers a link to download the history of conversations in this application, which should not be clicked if you don’t want to install a Trojan on your device. The message arrives with the same appearance and usual colors of WhatsApp and provides supposed information about the number of messages deleted, restored and read through the application, looking like a real information and causing confusion in the victims If we receive the message but we don`t use the link, the Trojan will not run and we only need to delete the message to get rid of the virus. But if we have opened the link, or downloaded and opened the zip file that arrives in some emails, then the device will be infected, and we will need to use an antivirus to detect the malicious software and destroy it.
[ ... ]
Servers
Are you looking for a tower server for your business? Do you need a web hosting service? Do you need a cloud server? Do you want a database, virtual, or print server? We have a wide variety of models! Find the server you need here! All our servers are robust and cost-effective. They offer reliability and a wide variety of features for local, remote, and cloud computing. Here you will find tower, rack, and blade servers.
[ ... ]
What is web hosting and why do you need it?
09/09/2021If you are thinking of creating your own website or if, on the contrary, you already have one and are looking for a better web hosting service, you probably have many doubts concerning web hosting: what exactly is it, what are its different types, why do I need it, etc. For this reason, here we offer you a clear and simple guide to web hosting. What is web hosting? Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet so that it can be consulted at any time and from any place and device. The content of the websites is stored, therefore, in web servers. These servers allow the content to be accessible via the World Wide Web. For all those who do not know the term, a web server is a piece of computer equipment that is much more powerful than any conventional computer and that is connected to the Internet 24 hours a day to enable access to the contents it stores. Different types of web hosting are offered based on the web server: shared hosting, VPS, cloud hosting, WordPress hosting, elastic hosting, etc. These services are offered by web hosts such as Webempresa, which provide space on a server for use by clients. Why do you need web hosting? Web hosting allows your website to be always online and available worldwide and for everyone. Therefore, even if you can afford to buy your own server and have a fast internet connection, it is advisable to hire a web hosting service, as it will be much cheaper. Web hosts have their own servers to host their clients' websites. These servers are located in a Data Processing Center (DPC): an infrastructure that has the most advanced security systems and stable and secure internet connections, which prevent errors in the services. What are the different types of web hosting? Although there are different types of web hosting in the market, the most common are the following: shared hosting, dedicated hosting, VPS (Virtual Private Server) hosting, cloud hosting, reseller hosting, and WordPress hosting. Each of them meets the needs of a particular group of customers. Shared hosting is the most basic type of web hosting. The provider rents small spaces on a single server to different websites. In this way, all customers have their own space to host their content, while sharing server resources such as CPU, processor, RAM, bandwidth, or IP address. In contrast, a dedicated hosting service is a type of web hosting in which the client leases an entire server and does not share it with anyone else. Although shared hosting works very well, a dedicated server stands out because it is never affected by existing traffic and because it has a higher level of security. A virtual private server (VPS) is basically a server running within a server. One physical server hosts multiple virtual servers, each isolated from the others. Each VPS runs its own operating system, independent of the others. The features offered by a virtual private server are very similar to those of shared hosting. At the same time, it offers all the benefits of a dedicated server. Cloud hosting works in a very similar way to the "cloud" where we store all kinds of documents. This is because all the resources that are used to collect the information of a website are executed from a cloud server. The main difference between cloud hosting and other web hosting types is that, in this case, you only pay for the services you use. Reseller hosting is another type of web hosting. It is basically white-label web hosting. A person buys hosting from a provider and then resells those services to his/her clients. This allows the creation of hosting plans and external domains or subdomains. The last type of web hosting we will talk about here is email hosting, which allows you to register a domain name and therefore have a professional email service. This type of web hosting is highly recommended for businesses or individuals that intend to convey an image of seriousness and trust. Thus, thanks to email hosting, you will be able to have a personalized email address, more storage space, and a higher level of security.
[ ... ]
Windows 11 ready and with 10 days to roll back to the previous version if you do not like it
14/07/2021Everything is ready so users can begin to install Windows 11 before the end of the year with the great added novelty that if once the update is installed but it does not convince you, you can roll back to the previous version. Microsoft said that Windows 10 users who upgrade to Windows 11 will have 10 days to easily roll back that update. After that 10-day grace period you will need to back up your data and do a 'clean install' to move back to Windows 10. The possibility of upgrading to Windows 11 will depend on the compatibility of the computer with the new version, although in a document of questions and answers for the commercial ones, Microsoft indicates that most of the Windows 10 computers that at the moment are commercialized fulfill the minimum requirements to do it. In the same document, Microsoft explains that Windows 11 maintains the performance and security of Windows 10 "with a redesigned and refreshed look and feel," and new tools, sounds and applications. It is also confirmed that Windows 10 support will be maintained until October 14, 2025.
[ ... ]
How to keep your Mac safe?
28/06/20215 things you should do to protect your Mac How many times have we heard that Mac is a more than secure and unbreakable system? For years, Apple has made its security through obscurity, or in other words, its proprietary software, flagship and brand guarantee. Today, however, just when Mac is no longer a minority option, Steve Jobs' system has become another favorite target for hackers and cybercriminals. The market has responded to this with the development of specific protection tools for Mac, while Apple works on optimizing its system in each version. Knowing what kind of tools exist for Mac and which ones are already included in our computer will help us to stay safe and choose the best strategy that fits our needs and use of the equipment. 1. Use computer security tools Cybersecurity is a universal and necessary practice in all operating systems today. The objective is to ensure protection against attacks and theft by cybercriminals who are looking for personal or confidential information stored on our computers or that enters or leaves them, in order to use it for their own benefit. What is VPN security? Cybersecurity tools help us to minimize our footprint on the Internet and thus increase our privacy and security. In this regard, VPN services for Mac stand out, as they incorporate advanced protection technologies capable of connecting to the Internet through intermediate servers, so that our IP address - our identification on the network - is replaced by the IP address of this secure server, without anyone being able to trace our connection. This type of VPN service also encrypts any information leaving our computer, thus preventing it from being accessed on its journey to its destination. This is essential, for example, when using public Wi-Fi networks to connect to the Internet. 2. Keep the operating system and software up to date As simple as it may seem, one of the best and easiest ways to protect a Mac is to always have the latest version of the operating system installed and to work with updated software downloaded from the Mac App Store. System updates usually include security patches, among other things. How do I update my Mac? Through the System Preferences Panel of our computer we can set that when there are available updates we receive a notice from MacOs warning us of it or that these updates, whether system data files, security updates or official software are installed automatically. To check if we are working with the latest versions available and our Mac is up to date we can do it by checking through this same panel if there are updates available at that time. If we have checked the automatic updates option, Mac will do this task for us routinely. 3. Use secure settings Mac's default security settings can be greatly enhanced by manually configuring the security and privacy terms of our computer. How to change the Privacy and Security preferences on the Mac? By accessing the "Privacy" tab of the "Security and Privacy" option of the Control Panel we will have the option to manage what information we allow our computer to make available to others over the Internet or on a network and what applications we allow access to our data and files. In the same way, but through the "Security" tab, we will be able to incorporate passwords for the access to different tasks and operations of the computer and through the "FileVault" tool we will be able to ensure the encryption, for example, of our personal information or certain documents for which a password will be required to unblock them. 4. Use an Antivirus for Mac There are antivirus programs developed specifically for Mac. Some of them are special for certain threats, although in general most of them offer a wide range of services to help us keep our computers safe. Which is the best antivirus for Mac? The range of antivirus for Mac, free and paid, is nowadays much wider than a few years ago, highlighting among the most complete and advanced, antivirus with malware protection functions in real time, tools against digital identity theft, protection against spyware or advanced detection and removal of blackmail programs. 5. Make regular backups Apple has a native function, Time Machine, which makes backup copies of our hard disk on a separate secondary disk, so that if for any reason we suffer an attack or a breakdown we can recover all the information. Many antiviruses offer a backup service, backup or backup similar but in the cloud, as a preventive measure against writing errors on the disk, theft of devices or even against data hijacking or ransomware.
[ ... ]
How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
[ ... ]
What can I do if my computer runs very slow?
22/05/2021If your computer is running slow, do not despair. The use of a computer like any other machine needs proper maintenance and the performance of our PC can be severely affected by the lack of attention to this task. But, don't worry, if you want your computer to work as it did on the first day, we explain how to get it back. Why is my computer so slow? Computer slowness can be due to hardware, software, connectivity and even tidiness and cleanliness problems! Every computer needs a minimum maintenance so these failures can be avoided and only if we pay this kind of attention we can ensure an always-optimal performance for our computer, prolong its life and work or enjoy our PC, without despairing. I have tried everything, but my computer is still very slow. What can I do? If your computer is slow and you have already tried the typical things like closing secondary tasks, disabling the automatic execution of programs, you have verified that you have free space on the hard disk and restarted the PC, and everything is still the same, it is clear that something is wrong with your machine and you should consider resorting to a professional computer repair service, so that they can fix it. You can search a thousand videos on the Internet, but... do you really know why your computer is slow? Why does your computer start up very slowly? Or why has your computer become slow after a while of working with it? Are you sure that what you want to do will not end up causing another error or, even worse, another more serious problem? Is it necessary to go to a professional Computer Repair Service to fix the slow computer problem? The answer is yes, if what we are looking for is to really fix the problem and prevent it from happening again. You can save a lot of time and money by using a professional computer repair service. The best computer repair services work with specialized technicians who have the necessary knowledge to make a quick and accurate diagnosis that will allow you to give your computer a new lease of life. In addition, professional computer repair services have the right tools and all the licensed software to be able to intervene. What will a Computer Repair Service do to speed up my slow PC? The first and foremost thing that a professional computer maintenance service can offer you is a maintenance plan for your computer, tailored to your needs. With this alone, you will most likely avoid many problems related to the performance of your machine, including speed problems, right from the start. They will be able to, among other things, repair or replace any part of your computer causing any problem, they will perform a deep search for viruses to eliminate them; and if necessary, they can clean the cooling system of your computer to remove internal dust, one of the most common causes of slow computer performance - dust accumulated in the internal fans can reduce their efficiency and cause overheating of the machine and its mechanical components -. Sometimes we think about replacing the machine when a simple repair and a good maintenance can bring our PC back to life. When was the last time you had your computer serviced?
[ ... ]